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Y's- SUKAJAN - CHANMINA

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Aug.10.2023
Y's- SUKAJAN - CHANMINA
"Y's," "Sukajan," "Chanmina".
The Sole Style

The second installment of the Sukajan collection by Y's and Tailor Toyo is unveiled. Simultaneously, "Y's PORTRAIT - CHANMINA" is announced.

"Y's," "Sukajan," "Chanmina." each established entity radiates its own identity.

The Y's and Tailor Toyo Sukajan collection is dedicated to preserving the "Made in Japan" essence by meticulously recreating every aspect of In pursuit of utmost quality, they create refined silhouettes with further dedication. The subtleties of the original vintage specifications, more delicate than contemporary designs, form the essence of "Y's SUKAJAN.&quot &quot ;

With a white gradient, embroidery composed of three shades of off-white, and fresh coloring, the impactful skull pattern stands out. the dragon motif embroidered on the black surface are selections from vintage pieces owned by Tailor Toyo, as chosen by Y's, much like the first edition.

This collaboration piece is a "Port Merchant Label," meticulously recreated to the finest details from Tailor Toyo's collection, representing a specially selected edition that recreates exceptional vintage items. It features the label of "KOSHO & CO. 39; Association," the predecessor to Tailor Toyo.

Intricately designed patterns through lateral embroidery, meticulous adjustments to acetate fabric insertion that matches vintage standards, and The zippers are reproduced using fastening machines from over 50 years ago, crafting them with the same hand-bending technique as in the past. The delicate specifications of the original vintage pieces, characterized by strong dedication, have been faithfully reproduced using fastening machines from over 50 years ago, crafting them with the same hand-bending technique as in the past. The delicate specifications of the original vintage pieces, characterized by strong dedication, have been faithfully recreated.

Y's PORTRAIT - CHANMINA

Bold motifs juxtaposed with delicate, soft white embroidery

Rapper/singer CHANMINA adorns the "Y's SUKAJAN."

She weaves words, transforming intricate emotions into unique and bold expressions, laden with intention.

The conceived creations envelop our bodies, guiding us towards a strong and singular presence. Filled with conviction, free imagination, and warm humanity.

"Y's," "Sukajan," "Chanmina"─from "Japan" to every corner of the world. Reaching various individuals.

Y's portrays the city, clothing, and the human narrative.

Photo: Yasutomo Ebisu





The photo artwork for "Y's PORTRAIT - CHANMINA" is scheduled for installation at Y's Omotesando from Friday, August 25th, until Monday, September 11th September 11 th.


TAILOR TOYO


"Tailor Toyo" is the sukajan (souvenir jacket) brand of Toyo Enterprise. The predecessor of Toyo Enterprise, "KOSHO & CO. was established in the post-World War II 1940s and engaged in importing and exporting fabrics, among other things.

During the post-war period, employees of KOSHO & CO. witnessed American soldiers stationed in the Ginza area and nearby stalls, seeking traditional This led to the creation of a jacket adorned with Oriental-style embroidery, designed to be a souvenir (souvenir). souvenir). This moment marked the birth of the Japanese-originated garment now known as the "sukajan.

The form was modeled after the easily recognizable American baseball jacket, while the embroidery was entrusted to artisans from Kiryu and Ashikaga. Due to the post-war material control, acquiring silk thread was difficult, so acetate fabric resembling silk was used.

Once KOSHO & CO. began selling these at stalls, they quickly gained popularity. Eventually, these jackets caught the attention of purchasing agents at PX (stores within U.S. military bases), leading to deliveries to bases all over Japan and even overseas U.S. military bases.

The delivery receipts of that time recorded the product as "SOUVENIR JACKET."

During the peak production period in the 1950s, souvenir jackets accounted for an impressive 95 percent of the delivery share. They are the original creators of the sukajan and have inherited the culture of the sukajan. They are the original creators of the sukajan and have inherited the culture of the sukajan.

The "Y's SUKAJAN" collection will be available for purchase from Friday, September 1st, at all stores within Japan and through the official online boutique.

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Y's SUKAJAN
Reversible [Black (Embroidery: Dragon) / White Pink (Embroidery: Snake Skull)
Sizes: 02/S (Large), 03/M (Extra Large), 04/L (Extra Extra Extra Large)

Release Date: Scheduled for Friday, September 1st, 2023

-Pre-orders will start on Wednesday, August 16th, onthe official online boutique.

-Depending on the reservation status, we may close pre-orders before Sunday, August 27th. Depending on the reservation status, we may close pre-orders before Sunday, August 27th.Y's official online boutique, theY's official website, and ourInstagram account.
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Y's STORE LOCATOR

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