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Ground Y x Hayato Isomura Digital Art Collection


Ground Y x Hayato Isomura Digital Art Collection
First collaboration item development using digital art drawn by actor "Isomura Hayato"
Order sales start at THE SHOP YOHJI YAMAMOTO from November 19th (Friday)


Photographed by shun komiyama


Through Yohji Yamamoto 's filter, while incorporating multifaceted elements that synchronize with the concept
The brand "Ground Y", which proposes new possibilities for fashion in a "genderless" and "ageless" style, is
Collaboration items using digital art drawn by actor "Hayato Isomura"
Orders will be sold at the official online store "THE SHOP YOHJI YAMAMOTO" and Ground Y directly managed stores.
"Isomura Hayato" and "Mai Fukagawa" who has a close relationship with the brand and Isomura Hayato appeared in the key visual model.
 
<< How to order >>
■ Order period:
・ Advance orders: Official online store: November 19th (Fri) to 30th (Tue), 2021
■ How to order
Please register as a member of the official online store "THE SHOP YOHJI YAMAMOTO" and click the "Order Button" on the details page of the target product.
* Products are scheduled to be delivered from late January to early February 2010.
■ Special page URLhttps://theshopyohjiyamamoto.com/shop/e/egyisomu/

The collaboration with the actor "Hayato Isomura", who has appeared in many Ground Y key visuals and has a close relationship with the brand, is produced under the theme of "free message without being trapped" from the dialogue between the two parties. it was done.

"Who am I?" "Who are you?" Message asking for existence
The design that dares to hide the subject with masks and flowers expresses "self and others-ambiguity of the whereabouts of reality".

Digital art drawn by "Hayato Isomura" for the first time
Through the "Ground Y" filter that inherits the DNA of Yohji Yamamoto's creation
It is projected onto a lacquer-black fabric with a sense of volume and asks the question, "What is your true self?" As a free message.

A special movie will be released at the same time, in which "Hayato Isomura" talks about the feelings put into this collection.

 
 
Ground Y x Hayato Isomura Digital Art Collection
■ Expanded stores:
Official online store "THE SHOP YOHJI YAMAMOTO (https://theshopyohjiyamamoto.com/shop/c/c20/)
■ Release date (order):
・ November 19th (Fri) -30th (Tue), 2021 Official online store
[Special page] * November 10 (Wednesday) PM 12:00 releasehttps://theshopyohjiyamamoto.com/shop/e/egyisomu/
■ Price (all tax included):
Long gown USD 1800 / EUR 1636 / Shirt USD 624 / EUR 567 ~ USD 720 / EUR 655 / Cut and sew USD 108 / EUR 98 / Tote bag USD 60 / EUR 55 Total 9 items
Free size development (cut and sew only XS / M size development)
    

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