Yohji Yamamoto will start the edgy conceptual project "WILD SIDE YOHJI YAMAMOTO" from the online platform on Wednesday, July 20, 2022 at 12:00 PM Japan time.
[Overseas sitesHere]

"WILD SIDE YOHJI YAMAMOTO" is a concept color of black, which symbolizes Yohji Yamamoto, in collaboration with various brands and artists, but it is not only fashion but also art, interior, lifestyle, etc. We will release items of a wide range of genres one after another.

In the launch collection, we are developing collaboration items with 5 brands, "Needles", "NOMA td", "HYSTERIC GLAMOUR", "AMBUSH" and "MINEDENIM", which are attracting attention as Japanese brands. We will also launch the original brand of "WILDSIDE YOHJI YAMAMOTO" by Yohji Yamamoto at the same time.

An original brand that reconstructs elements extracted from the essence of Yohji Yamamoto into a casual taste with the keywords of military, work, and sports, and incorporates them into details. A unisex collection that has been customized more modernly and updated with functionality.
















  All look images​HereFrom

In the art proposal, we have realized collaboration with galleries and artists who have an affinity with Yohji Yamamoto. From the AKIO NAGASAWA gallery, we will introduce photographs of Tadao Ando's architecture taken by photographer TAKAY, and from the Taka Ishii gallery, we will introduce "Tights", a masterpiece of photographer Daido Moriyama, and drawing works by painter Tomoo Gokita. .. In addition, a special one-of-a-kind painting drawn by contemporary artist Takeru Amano for "WILD SIDE YOHJI YAMAMOTO" will be released soon.

On the online platform, in addition to "Fashion" and "Art", in the third category "Content", we will announce content that allows you to enjoy the new project "WILD SIDE YOHJI YAMAMOTO" such as interviews and dialogue articles of collaboration brands at any time. We will continue to.

For the first time, we interviewed stylist Tsuyoshi Noguchi, who is the director of "MINEDENIM", talked with Mr. Motofumi Ogi "POGGY" who is involved in this project as a curator, and designers of "Needles" and "NOMA td" , editor / journalist. I will post a column by Mr. Masafumi Suzuki.

In the fall of 2022, we plan to open a directly managed store of WILD SIDE YOHJI YAMAMOTO in Japan, which is a project that pursues omni-channel.

WILDSIDE YOHJI YAMAMOTO
▼ Launch date: Wednesday, July 20, 12:00 PM Japan time
Official online platform
[Overseas sitesHere]

▼ Official Instagram:@wildsideyohjiyamamotojp

▼ Official Twitter:@wildsideyohjiJp


THE SHOP YOHJI YAMAMOTO>WILDSIDE YOHJI YAMAMOTO Launch Collcetion