Notizie

Y’s × FAF REROW


Y’s will launch its first collaboration collection with FAF (Fake As Flowers), a brand attracting attention within Japan's youth culture scene, on Friday, August 7, 2026.

The capsule collection consists of six styles, including coats, jackets, pants, and bags. Bringing together two brands from different creative spheres is Kantha quilt, the traditional Indian textile that FAF is known for.


In India, it is believed that "old cloth has the power to ward off evil," and there is a long-standing tradition of treating worn textiles with great care. Kantha quilts are created by repurposing vintage fabrics and traditional saris, layering multiple pieces together and hand-stitching each one with sashiko embroidery. As various fabrics are joined by hand, each textile develops a rich, expressive appearance with an array of colors and textures. Although this labor-intensive process is not suited to mass production, it was precisely this unique fabric that inspired the project: what would happen if it were reinterpreted through the creative lens of Y’s?

The project began with a simple question: what kind of transformation would this distinctive textile undergo when expressed entirely in black?


FAF's answer to Y’s challenge was "Japanese black."

To realize the shade of black envisioned by Y’s, the fabric was dyed by a workshop that has specialized exclusively in dyeing traditional Japanese formal black montsuki garments for more than a century. The result is a fabric born from exceptional craftsmanship and heritage, bringing together the identities of both brands through Kantha quilting.


The collection will be available at 17 Y’s boutiques nationwide as well as the official online store. In addition, Y’s OMOTESANDO and FAF's limited retail location will offer exclusive patchwork pieces made from Kantha quilt fabrics that have been further reconstructed into patchwork textiles. This initiative transforms every remaining fabric offcut generated during production into finished products, reflecting both brands' deep respect for textiles while creating truly limited-edition pieces.


Y’s × FAF REROW










Items featured in the Women's Look




Y’s × FAF REROW

Release Date: Friday, August 7, 2026

Available at: Selected stores in Japan (Y’s OMOTESANDO, Y’s ISETAN SHINJUKU, Y’s Kichijoji PARCO, Y’s Matsuya Ginza, Y’s Tobu Department Store Ikebukuro, Y’s ISETAN Tachikawa, Y’s Tobu Utsunomiya Department Store, Y’s Tokushima Amico, Y’s Daimaru Sapporo, Y’s Matsuzakaya Nagoya, Y’s Osaka Takashimaya, Y’s JR Kyoto Isetan, Y’s Niigata Isetan, Y’s Iwataya Main Store, Y’s / Y’s for men / LIMI feu Shibuya PARCO, Y’s SUPER POSITION OKAYAMA, WILDSIDE YOHJI YAMAMOTO OSAKA), and the official online boutique.

*The limited patchwork pieces will be available exclusively at Y’s OMOTESANDO.


FAF (Fake As Flowers)

Founded in 2018, FAF is a unisex brand built around the concept of "the contrast between the city and nature." Inspired by Tokyo's culture and the natural world, the brand creates playful products designed for contemporary lifestyles.

REROW, FAF's premium product line, is a coined term combining "RE" (again) and "ROW" (to row), expressing the theme of "reimagining tradition and setting it in motion once again." Representing the culmination of artisans' craftsmanship, the line showcases exceptional techniques including sewing, embroidery, dyeing, printing, finishing, and patchwork.


For inquiries, please contact your nearest Y’s store.


Y’s

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