NEWS
Yohji Yamamoto 's filter, while incorporating multifaceted elements that synchronize with the concept
The brand "Ground Y (Ground Yi)" proposes new possibilities in fashion with a "genderless" and "ageless" style.
We are pleased to announce the start of our new collection for the Fall/Winter 2024-25 season on Friday, July 12.
This year marks the 10th anniversary Ground Y of the Fall/Winter 2024-25 collection.
We propose items that go back to the essence of craftsmanship and focus on "pattern-making", in which the intention is spread to each and every pattern, and we also offer a wide range of products that are designed to be worn by people of all ages.
We will present a series based on various themes.
Functionality and design [zipper Arrangement].
Incorporating Surplus as Design [Cutout].
Relaxing [cutting] derived from the hems (edges) of the fabric.
Variations in variation create a variety of expressions [Spare color].
Layered and Asymmetrical [asymmetric]
cotton Vintage-inspired "combinations" of different fabrics such as wool, leather, etc.
As a new challenge, [full leather blouson] will appear on Ground Y for the first time.
This season, we are also focusing on natural materials and renewing the brand's iconic gabardine gin in 100% wool.
We will reconstruct our 10 years of experience and present a new perspective "Ground Y".
The key visual for the collection features Minami Umezawa, the captain of Nogizaka46 and an active model and actress.
![](/img/news/GroundY_24AW/asa8017_L01.jpg)
![](/img/news/GroundY_24AW/asa8017_L02.jpg)
![](/img/news/GroundY_24AW/asa8017_L03.jpg)
![](/img/news/GroundY_24AW/asa8017_L04.jpg)
![](/img/news/GroundY_24AW/asa8017_L05.jpg)
![](/img/news/GroundY_24AW/asa8017_L06.jpg)
![](/img/news/GroundY_24AW/asa8017_L07.jpg)
![](/img/news/GroundY_24AW/asa8017_L08.jpg)
![](/img/news/GroundY_24AW/asa8017_L09.jpg)
All look imageshere.You can see it from.
[Ground Y 2024-25 Autumn/Winter Collection]
Deployment start date: July 12 (Fri.)
Available at Ground Y directly managed stores (GINZA SIX/Laforet Harajuku/Shibuya PARCO/Shinsaibashi PARCO/Nagoya PARCO)
Official Web Store THE SHOP YOHJI YAMAMOTO 」
On sale at THE SHOP YOHJI YAMAMOTO at 10:00 AM on the same day.
▼ shop information
Ground Y GINZA SIX
〒104-0061 東京都中央区銀座6-10-1 4F TEL 03-6264-5165
Ground Y LAFORET HARAJUKU
〒150-0001 東京都渋谷区神宮前1-11-6 1F TEL 03-6455-5277
Ground Y SHIBUYA PARCO
〒153-8377 東京都渋谷区宇田川町15-1 2F TEL 03-6427-8984
Ground Y SHINSAIBASHI PARCO
〒542-0085 大阪府大阪市中央区心斎橋筋1-8-3 1F TEL 06-6125-5607
Ground Y NAGOYA PARCO
West Wing 1F, 3-29-1 Sakae, Naka-ku, Nagoya-shi, Aichi 460-0008, Japan TEL 052-265-5790
Ground Y THE SHOP YOHJI YAMAMOTO
The brand "Ground Y (Ground Yi)" proposes new possibilities in fashion with a "genderless" and "ageless" style.
We are pleased to announce the start of our new collection for the Fall/Winter 2024-25 season on Friday, July 12.
This year marks the 10th anniversary Ground Y of the Fall/Winter 2024-25 collection.
We propose items that go back to the essence of craftsmanship and focus on "pattern-making", in which the intention is spread to each and every pattern, and we also offer a wide range of products that are designed to be worn by people of all ages.
We will present a series based on various themes.
Functionality and design [zipper Arrangement].
Incorporating Surplus as Design [Cutout].
Relaxing [cutting] derived from the hems (edges) of the fabric.
Variations in variation create a variety of expressions [Spare color].
Layered and Asymmetrical [asymmetric]
cotton Vintage-inspired "combinations" of different fabrics such as wool, leather, etc.
As a new challenge, [full leather blouson] will appear on Ground Y for the first time.
This season, we are also focusing on natural materials and renewing the brand's iconic gabardine gin in 100% wool.
We will reconstruct our 10 years of experience and present a new perspective "Ground Y".
The key visual for the collection features Minami Umezawa, the captain of Nogizaka46 and an active model and actress.
![](/img/news/GroundY_24AW/asa8017_L01.jpg)
![](/img/news/GroundY_24AW/asa8017_L02.jpg)
![](/img/news/GroundY_24AW/asa8017_L03.jpg)
![](/img/news/GroundY_24AW/asa8017_L04.jpg)
![](/img/news/GroundY_24AW/asa8017_L05.jpg)
![](/img/news/GroundY_24AW/asa8017_L06.jpg)
![](/img/news/GroundY_24AW/asa8017_L07.jpg)
![](/img/news/GroundY_24AW/asa8017_L08.jpg)
![](/img/news/GroundY_24AW/asa8017_L09.jpg)
All look imageshere.You can see it from.
[Ground Y 2024-25 Autumn/Winter Collection]
Deployment start date: July 12 (Fri.)
Available at Ground Y directly managed stores (GINZA SIX/Laforet Harajuku/Shibuya PARCO/Shinsaibashi PARCO/Nagoya PARCO)
Official Web Store THE SHOP YOHJI YAMAMOTO 」
On sale at THE SHOP YOHJI YAMAMOTO at 10:00 AM on the same day.
Special Offer) Ground Y 2024-25 Autumn/Winter Collection Book as a gift
From July 12 (Fri.), those who purchase Ground Y and goods at Ground Y directly-managed stores and "THE SHOP YOHJI YAMAMOTO" will receive the following items on a first-come, first-served basis.
We present "2024-25 Autumn/Winter Collection Book" featuring Minami Umezawa (Nogizaka46) as a key visual model.
*Please note that the program will end as soon as all the tickets are sold out.
From July 12 (Fri.), those who purchase Ground Y and goods at Ground Y directly-managed stores and "THE SHOP YOHJI YAMAMOTO" will receive the following items on a first-come, first-served basis.
We present "2024-25 Autumn/Winter Collection Book" featuring Minami Umezawa (Nogizaka46) as a key visual model.
*Please note that the program will end as soon as all the tickets are sold out.
▼ shop information
Ground Y GINZA SIX
〒104-0061 東京都中央区銀座6-10-1 4F TEL 03-6264-5165
Ground Y LAFORET HARAJUKU
〒150-0001 東京都渋谷区神宮前1-11-6 1F TEL 03-6455-5277
Ground Y SHIBUYA PARCO
〒153-8377 東京都渋谷区宇田川町15-1 2F TEL 03-6427-8984
Ground Y SHINSAIBASHI PARCO
〒542-0085 大阪府大阪市中央区心斎橋筋1-8-3 1F TEL 06-6125-5607
Ground Y NAGOYA PARCO
West Wing 1F, 3-29-1 Sakae, Naka-ku, Nagoya-shi, Aichi 460-0008, Japan TEL 052-265-5790
Ground Y THE SHOP YOHJI YAMAMOTO
▼ official media
Ground Y Official HP
Ground Y Official Facebook@ groundy.yohjiyamamoto
Ground Y Official X @Ground_Y
Ground Y Official Instagram@ground_y_Official
Ground Y Official YouTube
THE SHOP YOHJI YAMAMOTO >Ground Y 2024-25 Autumn/Winter Collection to be launched on July 12 (Fri.)