Yohji Yamamoto's latest menswear brand, Y's for men, will kick off pre-sales at a pop-up store event in Shibuya PARCO on Wednesday 14 June. From Friday 16 June, the collection will be available at selected Yohji Yamamoto stores across Japan, as well as online at WILDSIDE YOHJI YAMAMOTO.
Y's for men embodies the creative essence and design philosophy of Yohji Yamamoto, showcasing precise tailoring, distinctive silhouettes, and premium materials. The brand seamlessly blends classic elements with a modern flair, resulting in a captivating range of simple yet sophisticated pieces.
The A/W 2023-24 collection places a strong emphasis on texture, skillfully merging diverse materials and showcasing imaginative textiles meticulously crafted by dyeing artisans. Catering to men who boldly embrace self-expression, the Y's for men collection elevates the wearer's distinct individuality to new heights.
Photos by Takay
Customers who buy make purchases from the collection of 25,000 yen or more (including tax) will receive a complimentary photo book. This season’s campaign images were shot by Takay in the streets of Paris. This will be distributed on a first-come, first-served basis.
Y's for men A/W 2023-24 Collection
Available in Tokyo at: Shibuya PARCO POP-UP SPACE "GATE."
(15-1 Udagawa-cho, Shibuya-ku, Tokyo, Japan)
Sales period: Wednesday 14 - Monday 26 June
Opening hours: 11AM - 9PM
Also available from Friday 16 June at: Yohji Yamamoto stores in Japan and online at WILDSIDE YOHJI YAMAMOTO (collection drops online at 10AM JST).
List of participating stores:
- Y's Omotesando
- Y's Isetan Shinjuku
- Y's Seibu Shibuya
- Y's Seibu Ikebukuro
- Y's Matsuzakaya Nagoya
- Y's PARCO_ya Ueno
- Y's TENMAYA Okayama
- Yohji Yamamoto Y's Kobe
- Yohji Yamamoto POUR HOMME Matsuya Ginza
- WILDSIDE YOHJI YAMAMOTO OSAKA
Official Instagram: @ysformenofficial
THE SHOP YOHJI YAMAMOTO > Y's for men Autumn/Winter 2023-24 Collection
THE SHOP YOHJI YAMAMOTO > Y's for men Autumn/Winter 2023-24 Collection
