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Ground Y Spring/Summer 2023 Collection

Ground Y Spring/Summer 2023 Collection
 
Ground Y Spring/Summer 2023 "Hyakka Ryōran" Collection will be launched on 20 January, 2023.
Feauturing models Kanako Momota and Maito Fujioka

Ground Y proposes new possibilities in fashion through its genderless and ageless style, based upon the core principles of Yohji Yamamoto Inc. Ground Y will launch its new collection on Friday 20 January for Spring/Summer 2023.

The theme of the collection is "Hyakka Ryōran". In Japanese, "hyakka ryōran" means literally "one hundred flowers blooming in profusion. The term can also be used to describe a gathering of many talented/beautiful people.

The collection features pieces embellished with majestic flower prints in rich dark tones. Taking the essence of "hyakka ryōran," we present Taking the essence of "hyakka ryōran," we present an original collection that captures the diversity of human experience.

 
The key models for this collection's campaign images are Kanako Momota and Maito Fujioka. Momota is an actress and leader of J-pop band Momoiro Clover Z, which formed in 2008. Fujioka is an actor and model who has been making waves in the Japanese film scene in recent years.







 
View the video lookbookhere:
 

Ground Y 2023 Spring/Summer Collection

The collection will be available at Ground Y stores across Japan (GINZA SIX, Laforet Harajuku, Shibuya Parco, Shinsaibashi Parco), the official online store THE SHOP YOHJI YAMAMOTO, and authorized Ground Y sellers from Friday 20 January, 2023.

The collection will go on sale online atTHE SHOP YOHJI YAMAMOTOat 10:00 AM on the same day.
Special Offer: Those who purchase items from the Ground Y Spring/Summer 2023 Collection will receive a photo book of the collection as a gift.
 
From Friday 20 January, customers who buy pieces from the collection (in-store or online at THE SHOP YOHJI YAMAMOTO) will receive a photo book of the Spring /Summer 2023 collection featuringPlease note that this book will be distributedon a first-come, first-served basis; this offer will end when the book is out of stock.
 
Shop Information (Japan and online only)
Ground Y GINZA SIX | 4F GINZA SIX, 6 Chome-10-01, Ginza, Chuo City, Tokyo104-0061 TEL 03-6264-5165
Ground Y LAFORET HARAJUKU | 1FLaforet Harajuku, 1 Chome-11-6, Jingumae, Shibuya City, Tokyo 150-0001|TEL 03-6455-5277
Ground Y SHIBUYA PARCO | 2F Shibuya Parco, Udagawacho 15-1, Shibuya City, Tokyo 153-8377|TEL 03-6427-8984
Ground Y SHINSAIBASHI PARCO | 1F Shinsaibashi Parco, 1 Chome-8-3, Shinsaibashisuji, Chuo Ward, Osaka 542-0085TEL 06-6125-5607
GROUND Y THE SHOP YOHJI YAMAMOTOCLICK HERE

 

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