S'YTE will release its first collaborative collection with the iconic lifestyle brand Playboy, which started in 1953, on the official web store on Thursday, July 21st at 12:00 PM.THE SHOP YOHJI YAMAMOTOIt will be on sale at.
[Special pageHerefrom]
* Scheduled to be released at 12:00 PM on Thursday, July 21

Launched in Chicago in 1953, "PLAYBOY" is a leading American culture magazine that introduces the works of diverse people such as artists, writers, and photographers, with the beauty of the time on the cover, and is printed in the spring of 2020. Issuance has ended. Nowadays, it is popular all over the world as "Playboy", a lifestyle brand known for its Rabbit Head logo.

In this collaboration, we will develop a collection that incorporates the illustrations of women by illustrator Harumi Yamaguchi published in the magazine "PLAYBOY" into S'YTE original graphics.

Harumi Yamaguchi's illustrations of various women were used one after another in CM posters at Seibu Department Stores and Parco in the 1970s, and the word "Harumi Gals" was so predominant. He has created innovative works in all industries such as magazines, theater companies, and cosmetics, and continues to play an active role in the world of commercial art.

Harumi Yamaguchi was appointed as the first of the whole building art projects carried out when the Seibu Shibuya store was renewed on March 3, 2011, and at that time, we also collaborated with Yohji Yamamoto.

This time, from the illustrations of Harumi Yamaguchi, we picked up the illustrations of women wearing adult scents and combined the taste of city pop music to create a collection that feels summer.









All look imagesHereFrom

■ < S'YTE x PLAYBOY 2022 SPRING / SUMMER COLLECTION> Development items
Two types of open-collared shirts

Total pattern open collar shirt



Pants



4 types of short-sleeved T-shirts











Front



Back



2 types of long-sleeved T-shirts





(C) 2022 Playboy Enterprises International, Inc.
Playboy and the Rabbit Head Design are trademarks of Playboy Enterprises International, Inc. and used under license by YOHJI YAMAMOTO Inc.

■ Release date and time: Official WEB STORE from 12:00 PM on Thursday, July 21THE SHOP YOHJI YAMAMOTODeployment start at
[Special pageHerefrom]
* Scheduled to be released at 12:00 PM on Thursday, July 21


THE SHOP YOHJI YAMAMOTO>S'YTE x PLAYBOY 2022 SPRING / SUMMER COLLECTION