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2022-23 Autumn / Winter Collection <be clad in MINDFULNESS>

 
The 2022-23 Autumn / Winter Collection <be clad in MINDFULNESS> Collaboration which uses calligraphy and art written by calligrapher Soun Takeda, will be launched July 22nd, 2022 (Fri.)


 
Photographed by Masatoshi Yamashiro


Ground Y, a brand that proposes new possibilities in fashion with a "genderless" and "ageless" style, while incorporating diverse elements synchronized with its concept through the filter of Yohji Yamamoto, will launch its new collection for the fall / winter 2022 season on July 22nd, 2022 (Fri.).

The "SOUUN-TAKEDA", is a fusion of the oriental art of "calligraphy" and fashion "SOUDO", born out of "DOU-TAO-". A philosophy of self-expression that exposes the core of a person (light and dark, truth and false, conflicting emotions, duality) and appeals to the essence of human beings.
The concept of this season is to question the essence of "wearing clothes" and "dressing".


The act of "changing clothes" itself, is a process of changing one's mind, which brings about a change in one's posture, manners, and appearance.
We propose a collection that appeals to the essence of human nature, where a mindset that travels through time and space flows into the body and eventually becomes flesh and blood.

The key visuals for this collection features Yumi Wakatsuki, an actress active in popular TV dramas and movies, and Hajime Shacho, a leading video creator in Japan. The 175,000 m2 garden Sankeien was opened to the public on May 1st, 1906 (Meiji 39) by industrialist Sankei Hara, and is home to 10 important cultural properties and 3 buildings designated as tangible cultural properties by the City of Yokohama.


 
Photographed by Masatoshi Yamashiro


<2022-23 Autumn / Winter Collection image movie>
 

 


 


 

Movie Creator by Daisuke Shinba

--Ground Ground Y 2022-23 Autumn / Winter Collection-
The brand will be available at Ground Y stores (GINZA SIX, Laforet Harajuku, Shibuya Parco, Shinsaibashi Parco), the official online store "THE SHOP YOHJI YAMAMOTO", and authorized dealers from July 22nd, 2022 (Friday).

* On sale at "THE SHOP YOHJI YAMAMOTO" (https://theshopyohjiyamamoto.com/shop/c/c20/) at 10:00 AM on the same day.
 
(Special offer) A Collection Book will be presented to customers who purchase Ground Y 2022-23 Autumn / Winter Collection.
Actress Yumi Wakatsuki and video creator Hajime Shacho will appear as image models in the "No magazine" team's "2022-23 Autumn / Winter Collection Book", directed by photographer "Masatoshi Yamashiro" and stylist "Takashi Mizuguchi" and shot at Sankeien Garden, This book will be offered to customers who purchase Ground Y products at Ground Y directly-managed stores and "THE SHOP YOHJI YAMAMOTO" starting from July 22nd (Fri.) on a first-come, first-served basis.

The books will be limited in quantity and the offer will be discontinued as soon as they have all been given away.

▼ Profile of Soun Takeda

Leading Japanese calligrapher.
Born in Kumamoto Prefecture in 1975.
Graduated from Tokyo University of Science, Faculty of Science and Technology.
Studied calligraphy under his mother, Futaba Takeda, a calligrapher, from the age of 3.
After graduating from university, he joined NTT.
After working for about 3 years, he became an independent calligrapher.
He has attracted attention for his unique creative activities, including collaborations with various artists, such as musicians and sculptors, and innovative solo exhibitions.
In recent years, as a contemporary artist, he has been presenting not only calligraphic works but also various other art work as well.
 

▼ shop information
Ground Y GINZA SIX
4F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061 TEL 03-6264-5165

Ground Y LAFORET HARAJUKU
1F, 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan TEL 03-6455-5277

Ground Y SHIBUYA PARCO
2F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 153-8377, Japan TEL + 81-3-6427-8984

Ground Y SHINSAI BASHI PARCO
1F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka 542-0085 TEL 06-6125-5607
 

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