Nouvelles

Ground Y × NEW ERA ® AW25 Collection

Ground Y is a brand that proposes new possibilities in fashion through a genderless and ageless style, incorporating multifaceted elements that resonate with its concept, all filtered through the unique perspective of Yohji Yamamoto Inc.

A new collaborative collection with NEW ERA® will be released at Ground Y directly managed stores (GINZA SIX / Laforet Harajuku / Shibuya PARCO / Shinsaibashi PARCO / Nagoya PARCO / Sapporo PARCO), the official online store THE SHOP YOHJI YAMAMOTO, and through authorized dealers.

[Release Dates]

First Drop: Friday, September 12

Second Drop: Friday, October 10

Click here to view the product listing page on THE SHOP YOHJI YAMAMOTO.
Products will be available from 10:00 AM (JST) on each release date via THE SHOP YOHJI YAMAMOTO.

In the Ground Y × NEW ERA® Autumn/Winter 2025 Collection, a range of new seasonal items will be introduced, combining both functionality and design, with the brand logo featured as a key accent.

First Drop – Releasing Friday, September 12

The popular 9FORTY™ curved visor cap makes an appearance with an exclusive embroidered Ground Y logo. Its signature rounded, streamlined silhouette includes an adjustable strap for sizing, making it suitable for all genders.

The compact WAIST BAG is highly versatile and easy to use as a one-shoulder bag, making it ideal for various everyday scenarios.

The PERFORMANCE TEE, with logo embroidery on the chest, is made from breathable, quick-drying tech fabric, offering both functionality and comfort.

Second Drop – Releasing Friday, October 10

The highlight is the DOWN JACKET, made from high-strength ripstop fabric that resists tearing and fraying. With a 70% down and 30% feather filling, it offers high insulation while remaining lightweight. The unisex design ensures versatility across different wearers.

The collection also includes The Trapper, a signature model for the autumn/winter season, now featuring a special edition Ground Y embroidered logo. Typically classified as a flight cap, its superior warmth makes it ideal not only for streetwear but also for winter sports settings.

All items prominently feature the Ground Y logo, resulting in an iconic finish unique to this collaboration. The entire collection is unified by a minimalist, monochrome design, offering a one-of-a-kind style born from the fusion of Ground Y × NEW ERA®. Don’t miss this opportunity to experience it for yourself.

Product Lineup

[First Drop – September 12 (Fri.)]