Ground Y will release a new lineup of products on September 27th (Fri), including the "Boa Blouson" and "Light Pack" making their debut.
Ground Y, a brand that proposes new possibilities for fashion with a "genderless" and "ageless" style while incorporating multifaceted elements that sync with its concept through the filter of Yohji Yamamoto, will release a new collection in collaboration with NEW ERA® at Ground Y directly managed stores (GINZA SIX / Laforet Harajuku / Shibuya Parco / Shinsaibashi Parco / Nagoya Parco), the official web store "THE SHOP YOHJI YAMAMOTO", and authorized dealers on September 27th (Fri).
Click here for the product page on THE SHOP YOHJI YAMAMOTO.
*THE SHOP YOHJI YAMAMOTO will begin selling at 10:00 AM on the same day.
https://theshopyohjiyamamotocom.myshopify.com/collections/gyne24
The Ground Y x NEW ERA® 2024 Fall/Winter collection features new designs inspired by the brand logo.
The highlight of the collection is the "Boa Blouson," which is a first for the brand. It utilizes a fake sheep boa material that is both windproof and heat-retaining. The back features a large brushed patch "Y" and logo embroidery in the same color thread as the body. The drop shoulder design with ample space around the shoulders allows for layering with various innerwear, and the silhouette boasts a wide body.
The "Light Pack," with a 27L capacity, is 20% lighter than the regular model, making it perfect for everyday use. It features high functionality typical of NEW ERA®, with pockets and key hooks.
The suede-like brushed hoodie and pants capture the essence of autumn with their luxurious, smooth texture.
The caps and cuff knit come in two colors, off-white and black, and the tonal embroidery design creates a simple yet sophisticated look.
【Ground Y × NEW ERA® Autumn/ Winter 2024 Collection】
Release Date: September 27th (Fri) Sales begin at 10:00 AM on the same day at THE SHOP YOHJI YAMAMOTO
Available at: Ground Y directly managed stores (GINZA SIX / Laforet Harajuku / Shibuya PARCO / Shinsaibashi PARCO / Nagoya PARCO), official web store "THE SHOP YOHJI YAMAMOTO", and authorized dealers.
▼Shop Information
Ground Y GINZA SIX
〒104-0061 6-10-1 Ginza, Chuo-ku, Tokyo 4F TEL 03-6264-5165
Ground Y LAFORET HARAJUKU
〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo 1F TEL 03-6455-5277
Ground Y SHIBUYA PARCO
〒153-8377 15-1 Udagawacho, Shibuya-ku, Tokyo 2F TEL 03-6427-8984
Ground Y SHINSAIBASHI PARCO
〒542-0085 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka 1F TEL 06-6125-5607
Ground Y NAGOYA PARCO
〒460-0008 3-29-1 Sakae, Naka-ku, Nagoya, Aichi West Building 1F TEL 052-265-5790
