The brand "Ground Y" proposes new possibilities in fashion through the lens of Yohji Yamamoto, integrating multifaceted elements in line with its concept. Ground Y offers a & quot;genderless" and "ageless" style, with the new Fall/Winter 2024-25 collection set to launch on Friday, July 12.
This year marks Ground Y 's 10th anniversary, celebrated with the 2024-25 Fall-Winter collection. The collection features a variety of themes, including "Zipper The collection features a variety of themes, including "Zipper Arrangement," which combines functionality and design, and "Cutting Out," which incorporates excess as a design element. The "Spare Collar" theme offers diverse expressions through variation, while "Asymmetrical Collar" offers a variety of themes, including "Zipper Arrangement," which combines functionality and design, and "Cutting Out," which incorporates excess as a design element. The collection also includes vintage-inspired "Combination" items, mixing fabrics. For the first time at Ground Y, a full leather blouson is introduced as part of the " Full Leather" theme.
Additionally, the collection emphasizes natural materials, renewing the brand's iconic gabardine to 100% wool. Ground Y reinterprets a decade of experience, presenting a fresh perspective.
The key visual for this collection features Minami Umezawa of Nogizaka46, an active model and actress.
View all looks here.You can see it from.
[Ground Y 2024-25 Autumn/Winter Collection]
Deployment start date: July 12 (Fri.)
Available at Ground Y directly managed stores (GINZA SIX/Laforet Harajuku/Shibuya PARCO/Shinsaibashi PARCO/Nagoya PARCO)
Official Web Store THE SHOP YOHJI YAMAMOTO 」
On sale at THE SHOP YOHJI YAMAMOTO at 10:00 AM on the same day.
From July 12 (Fri.), those who purchase Ground Y and goods at Ground Y directly-managed stores and "THE SHOP YOHJI YAMAMOTO" will receive the following items on a first-come, first-served basis.
We present "2024-25 Autumn/Winter Collection Book" featuring Minami Umezawa (Nogizaka46) as a key visual model.
goods within Soldes / Vintage is not eligible.
*Please note that the program will end as soon as all the tickets are sold out.
Ground Y GINZA SIX
〒104-0061 東京都中央区銀座6-10-1 4F TEL 03-6264-5165
Ground Y LAFORET HARAJUKU
〒150-0001 東京都渋谷区神宮前1-11-6 1F TEL 03-6455-5277
Ground Y SHIBUYA PARCO
〒153-8377 東京都渋谷区宇田川町15-1 2F TEL 03-6427-8984
Ground Y SHINSAIBASHI PARCO
〒542-0085 大阪府大阪市中央区心斎橋筋1-8-3 1F TEL 06-6125-5607
Ground Y NAGOYA PARCO
West Wing 1F, 3-29-1 Sakae, Naka-ku, Nagoya-shi, Aichi 460-0008, Japan TEL 052-265-5790
Ground Y THE SHOP YOHJI YAMAMOTO
▼ official media
Ground Y Official HP
Ground Y Official Facebook@ groundy.yohjiyamamoto
Ground Y Official X @Ground_Y
Ground Y Official Instagram@ground_y_Official
Ground Y Official YouTube